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Our Story

I’m Joanna Miller, the creator behind Churna.

I’m Joanna Miller, the creator behind Churna. On my personal Ayurvedic journey, I learned that while the foundations of beauty start from within, there are many therapies aimed at enhancing one’s external appearance. Hair and tooth powder were introduced to me by an Ayurvedic doctor, and immediately I was hooked. For years I struggled with products that irritated my skin, so it was immensely satisfying to use products that felt right for my body for the first time. The only problem was that they were not commercially available on the market, so I began the process of sourcing and blending herbs on my own.

After sharing these products with family and friends for years, the growing demand became clear, and now we are proudly able to share these products with you. We hope that you benefit from these first six products. Plans for a hair mask and additional products are in the works and will be offered soon. They will all follow our mandate to offer 100% natural products that honour traditional Ayurvedic principles.

Our Ingredients

Amla
(Emblica Officinalis)

Also known as "Indian gooseberry", this edible fruit is considered to be a miracle product in hair care. Amla is proven to be an effective treatment for hair loss by stimulating hair growth and improving the overall quality of hair.

Neem
(Azadirachta Indica)

The medicinal properties of Neem are found in its bark, fruit, and leaves - so we incorporate all of them into the formulations of our shampoo and tooth powder. In Ayurveda, it is used to balance Pitta and Kapha Dosha, and in the treatment of Vata disorders.

Bhringraj Leaf Powder
(Eclipta Prostrata)

Bhringraj grows in various regions throughout the world including Thailand, India, and Brazil. The plant is said to serve as an anti-aging remedy that assists in hair growth. Bhringraj is known to promote hair growth and prevent grey hair. Its antimicrobial, anti-inflammatory and anti-fungal properties improve circulation to the scalp, making it an effective treatment for dandruff and psoriasis.

Sweet Apple Seed
(Annona Squamosa)

Rich in Vitamin A & C, potassium and magnesium, Sweet Apple Seed Powder helps keep your scalp and hair strong by regulating healthy sebum levels to free the scalp of dead skin cells and bacteria, refreshing the hair follicles for optimal growth. Also high in copper, this builds up the body's melanin levels to help stop premature greys in their tracks.

Licorice Root Powder
(Glycyrrhiza Glabra)

Also known as "Yashtimadhu", Licorice Root Powder used in our shampoo and tooth powder is an invaluable herbal ally to support you on your path to wellness and balance. Containing antiviral and antimicrobial properties, it helps kill bacteria in the mouth that are known to cause tooth decay. It also promotes blood circulation to the scalp, nourishing hair follicles. This helps treat hair fall, while conditioning the hair to contribute to a naturally healthy shine.

Orange Peel
(Citrus Sinensis)

The Santra Sal powder used in our Ayurvedic shampoo is rich in Vitamic C, which aids in proper blood circulation to the scalp to promote hair growth. It also serves as a great treatment for itchy scalp and the prevention of dandruff, resulting in shinier hair.

Kapur Kachri Powder
(Hedychium Spicatum)

The aromatic and herbaceous rhizomes of Kapur Kachri herb is a fortifying source of antioxidants. The Ayurvedic healing system uses this herb for treating poor blood circulation and inflammation by stimulating blood flow to the scalp. It is often used to encourage hair growth.

Reetha
(Sapindus mukorossi)

Also referred to as "Soap nuts" or "Indian Soapberry", Reetha is used for many washing applications, including the laundering of clothes. It's a natural foaming and cleansing agent due to the presence of saponins, which when mixed with water, produces a lather.

Shikakai
(Acacia Concinna)

Shikakai, a climbing shrub native to Asia, has been traditionally used as a hair cleanser in India for centuries. Rich with saponins, antioxidants, and vitamins A, C, E and K, it produces a lathering effect when used in our Ayurvedic shampoo to gently cleanse the scalp, improving and enhancing your hair's natural texture. This makes it a great detangler to reduce hair breakage.

Aloe Vera
(Aloe Barbadensis)

The gel-like substance from the thick leaves of the Aloe vera plant has been used for centuries for its many healing properties. It maintains the integrity of your hair strands, while stripping it of any excess sebum or oil residue from other hair products. The fatty acids in this ingredient contain anti-inflammatory properties, providing a cooling effect which soothes itchy scalp and reduces inflammation from dandruff.

Henna
(Lawsonia Inermis)

Besides its popular usage for adding natural colour to the hair, Henna leaf powder used in our natural shampoo offers numerous benefits for hair health. Considered a highly potent medicinal herb in the practice of Ayurveda, it helps to build a protective layer around every hair strand, protecting them against potential damage from air borne pollutants. Rich in antioxidants like tannins, catechins, flavonoids, essential fatty acids and vitamin E, Henna helps lock in moisture, building stronger hair while also adding a natural shine.