I’m Joanna Sherman, the creator behind Churna.

I’m Joanna Sherman, the creator behind Churna. On my personal Ayurvedic journey, I learned that while the foundations of beauty start from within, there are many therapies aimed at enhancing one’s external appearance. Hair and tooth powder were introduced to me by an Ayurvedic doctor, and immediately I was hooked. For years I struggled with products that irritated my skin, so it was immensely satisfying to use products that felt right for my body for the first time. The only problem was that they were not commercially available on the market, so I began the process of sourcing and blending herbs on my own.

After sharing these products with family and friends for years, the growing demand became clear, and now we are proudly able to share these products with you. We hope that you benefit from these first six products. Plans for a hair mask and additional products are in the works and will be offered soon. They will all follow our mandate to offer 100% natural products that honour traditional Ayurvedic principles.

Our Ingredients

(Emblica Officinalis)

Revitalize your lustrous and beautiful hair with Amla, the divine gift and berry of nature. In Ayurvedic traditions, Amla (or Indian gooseberry) is a ‘divya aushadhi,’ which means it is a naturally occurring ingredient that will restore your hair’s vigor and vitality.

A true wonder, the Amla berry works to balance the Vata, Pitta, and Kapha doshas in the body. The healing properties of Amla help fight scalp inflammation, minimize premature grays, thicken hair, and improve its overall shine.

High in antioxidants and vitamin C, this nutrient-rich berry encourages new hair growth and enhances the warm tones of your natural or dyed hair colour. The ingredient can be found in both our Fresh Amla Hair Oil and Churna Shampoo.

(Azadirachta Indica)

Neem is an all-powerful tree and gift of nature that is cultivated in the Indian subcontinent. The Latinized name of Neem is derived from Persian and literally translates to ‘the free tree of India.’ Different parts of the Neem tree have been used in traditional Ayurvedic remedies.

Neem leaves, fruit, and bark are used in our shampoo and tooth powder formulations.

Neem leaves act as wonderful nourishment for the hair and promote stronger and thicker tresses. The antifungal, antiseptic, and anti-inflammatory properties of Neem further eliminate dandruff.

Neem fruit has a variety of health benefits due to its smooth texture, lightness, and ability to penetrate the gut. It is commonly recommended to alleviate bloating and hemorrhoids. Due to being unctuous and oily, Neem fruit helps soften and condition hair.

Neem bark contains antiseptic and astringent properties that heal wounds and clean teeth. Traditionally used as a natural toothbrush, Neem bark is an effective ingredient in the prevention of gum and periodontal disease.

Bhringraj Leaf Powder
(Eclipta Prostrata)

Bhringraj leaf powder, a popular Ayurvedic remedy known for its omnipotent hair rejuvenation, is derived from the Bhringraj plant. Also known as the false daisy, Bhringraj is widely used to soften and strengthen hair and to increase hair growth. It is made up of plant-based proteins and nutrients like calcium, magnesium, Vitamin D and E, and iron.

Bhringraj’s healing properties are renowned for supporting hair growth and boosting the natural shine of your hair. As a source of natural restorative properties, Bhringraj has also been used to prevent hair loss, dry scalp, dandruff, and premature graying.

The gifts of this herb stretch far beyond strength and luster for your locks. When consumed as a tea, Bhringraj offers calmness and rejuvenation for your nervous system and mind, increases blood circulation, and energizes your brain by providing more oxygen to your mind.

Create a glowing and strong relationship with your body with the help of Bhringraj.

Sweet Apple Seed
(Annona Squamosa)

Ayurvedic wisdom holds the best kept secrets for harmonious health. One such wisdom is the use of Sweet Apple Seed to naturally nourish your hair.

The Sweet Apple Seed comes from Custard Apples - a sweet, fleshy tropical fruit with strong antifungal and anti-microbial properties. As a rich source of antioxidants, Sweet Apple Seed keeps hair nourished and healthy while eliminating dead skin cells. Sweet Apple Seeds naturally prevent premature graying.

Licorice Root Powder
(Glycyrrhiza Glabra)

Licorice Root has rich antioxidant properties because it is packed with flavonoids and phytoestrogens that increase blood circulation to the scalp and prevent premature graying, and aging while protecting your follicles and boosting blood flow.

This ingredient is used in our shampoo and tooth powder as a powerful herbal ally to support you on your path to life-long wellness and balance. Licorice Root’s antibacterial and anti-inflammatory properties kill bacteria in the mouth that are known to cause gum disease and tooth decay.

Orange Peel
(Citrus Sinensis)

Orange Peel, partially due to its citrus aroma, revitalizes the spirit and brings the body into pleasant balance. The ‘Santra Sal’ powder used in our Ayurvedic shampoo is rich in Vitamin C, which aids in healthy blood circulation to the scalp. The ‘Santra Sal’ powder reduces inflammation, stops hair loss, unclogs hair follicles, and prevents dandruff - this results in smoother and shinier hair. Treat your hair to a truly luxurious and healing experience.

Kapur Kachri Powder
(Hedychium Spicatum)

Kapur Kachri, or Ginger Lily Root, is a deeply transformative Ayuverdic herb known to soothe and heal. The aromatic and herbaceous rhizomes of the Kapur Kachri herb are a fortifying source of antioxidants. The Ayurvedic healing system uses this herb for treating poor blood circulation and inflammation by stimulating blood flow to the scalp. Promote hair growth and soothe your hair with Kapur Kachri.

(Sapindus mukorossi)

Reetha is a deciduous tree that grows in the Himalayas (also referred to as "Soap Nut" or "Indian Soapberry"). This medicinal plant has been extensively used for natural hair products - it brings luster and shine back to your locks. Reetha is a natural foaming and cleansing agent due to the presence of saponins, which produce a lather when mixed with water.

Reetha can be applied to the hair to help control graying and stimulate better hair growth.

(Acacia Concinna)

Shikakai, a climbing shrub native to Asia, traditionally has been used as a hair cleanser in India for centuries. It is one of the best traditional herbs to promote hair growth. Rich with saponins, Vitamins A, C, D, E, and K, as well as antioxidants, Shikakai produces a lathering effect in our Ayurvedic shampoo to gently cleanse the scalp and enhance your hair’s natural texture.

The powder created from the pods of the Shikakai plant serve as an incredible cleanser and conditioner for the hair. The herb helps remove excess oil and dirt from the scalp while softening and detangling the strands. Shikakai is great for strengthening the hair and promotes healthier growth. The all-powerful shrub is effective in preventing dandruff and breakage.

Aloe Vera
(Aloe Barbadensis)

Aloe Vera has been used for centuries for its countless healing properties. As nature’s soothing healer, it contains proteolytic enzymes that repair dead skin cells on the scalp.

Aloe Vera has a similar chemical makeup to keratin, the primary protein of hair, which allows it to improve your hair’s elasticity and helps to prevent breakage. Condition your hair and enjoy silky and shiny results with the magical properties of Aloe Vera.

(Lawsonia Inermis)

Henna leaf powder is a powerful ingredient used in Churna Ayurvedic Shampoo. Known for adding natural shine and colour to the hair, the plant contains tannin molecules that bind to the hair’s keratin fibers. The tannin molecules help to lock in moisture and seal the cuticle. Henna highly-effective for preventing breakage and split ends that keep the hair revitalized.

Another health benefit of Henna is its antifungal and antimicrobial properties. These properties balance the scalp’s pH levels and remove excess oils and impurities from the scalp. It serves as a great remedy for treating dandruff, boosting hair growth, and preventing rapid hair loss.